Ultimate Fan Guide
Everything you need to enjoy your experience at East Lake Golf Clulb
Every year, it all comes down to the TOUR Championship and the finale of the FedExCup Playoffs, where the PGA TOUR’s best 30 players earn a coveted ticket to East Lake to compete for the season-long title. What awaits them is a high-stakes, pressure-packed sprint to the finish with one player emerging as FedExCup Champion.
The TOUR Championship has become Atlanta’s must-attend outdoor sporting event of the summer, with something for every fan to enjoy.
Tickets and Hospitality
Ticket Options
Daily Grounds tickets for the 2024 TOUR Championship offer access to the tournament grounds and all open-to-the-public venues throughout the course. Tickets are dynamically priced, so fans are encouraged to purchase early to secure the lowest available price.
Fan Enhancements
ATL Grove
Atlanta-based Farm Burger returns as the focal point of the ATL Grove at No. 6 green and No. 7 tee, where fans can pair views of the city skyline with this exciting playing hole. Be sure to try Farm Burger’s signature “Grove Burger,” created specifically for the TOUR Championship, which is 50/50 bacon grassfed patty blended with jalapeno and sweet white onion topped with cheddar and a summer pickle relish.
ATL Grove is the perfect place to enjoy great food, drinks and a relaxing atmosphere with picnic tables and televisions to keep up with the golf and football action.
No. 1 Tee Shaded Bleachers presented by NetJets
The TOUR Championship has made it easier than ever for fans to post up on the No. 1 tee and watch all 15 groups begin their rounds at East lake Golf Club. Thanks to the return of this double-decker buildout, those Daily Grounds ticketholders have access to the second floor and the Shaded Bleachers presented by NetJets, making the No. 1 tee a spot to check out during the TOUR Championship.
While sitting in the shade at the No. 1 tee, fans will also have access to a beverage concession area at the top of the grandstand, along with seating options, providing a unique vantage point to the start of the round.
The Shaded Bleachers presented by NetJets also features a video board to highlight the best players in the world and inject even more excitement to the area. From the HOPE Tee Shot Ceremony to start the round on Thursday through the last tee time on Sunday, the No.1 tee will be the place to be at the TOUR Championship.
SO COOL Zone presented by Southern Company
Take a stroll through the SO COOL Zone presented by Southern Company near Nos. 14 and 15 greens, where shade sails, lounge furniture, water-refill stations, and misters will keep guests cool as they watch the telecast on the big screen.
While there, fans can grab a bite from Fox Bros. Bar-B-Q, Universal Joint, Poco Loco, and Henri’s Bakery! After lunch, the PGA TOUR Fan Shop is there to handle all shopping needs from TOUR Championship gear to golf souvenirs. For a selfie suggestions, snap a photo with the Payne Stewart Award, which is annually awarded during the TOUR Championship week to the player who exhibits the values of character, charity and sportsmanship. Fans will also have the chance to snag a photo of the trophy in style with TUMI and their custom trophy display case.
Have kids in tow? In partnership with Georgia Aquarium, fans will get to see and interact with some of the animals that can be found within the Southern Company River Scout Gallery at the Georgia Aquarium. Don’t forget to stop by Visit Barbados for a chance to hone your putting skills and win prizes while enjoying local tastes of the island.
PGA TOUR Fan Shop
Located inside the SO COOL Zone adjacent to No. 14 fairway and No. 15 green, fans will immediately flock to the PGA TOUR Fan Shop where they can stock up on the newest TOUR Championship gear as well as the unique and sought-after ATL-FedExCup branded designs.
The PGA TOUR Fan Shop has expanded by 7,000 sq. feet for 2024 and includes gear from Rhoback, Greyson Clothiers, Peter Millar, and lululemon, among many more! Don’t forget to check out the custom TOUR Championship and Atlanta collaborations with Eastside Golf, Trap Golf, Bogey Boys, and Barstool Sports.
Tito’s Stillhouse Lounge
Located within the SO COOL Zone in the largest fan hub on course – and sure to be popular amongst the thirsty crowd – the Tito’s Stillhouse Lounge will be open to all spectators. The Tito’s Stillhouse Lounge gives fans the chance to try some of the TOUR Championship’s best drinks: Tito’s Transfusion, Tito’s Lemonade Spritz, Tito’s Tee Time and Tito’s Watermelon Mule.
The Landing No. 17
A new addition to the TOUR Championship experience is The Landing, located on No. 17 fairway. This new fan location is the spot to be amidst the riveting final-three hole stretch of golf at East Lake Golf Club. With five different fan venues set amongst a naturally shaded area sprinkled with picnic tables, it’s a must-visit!
Michelob ULTRA Athletic Club
Situated in the central part of the iconic East Lake Golf Course, the ULTRA Club is an open-air shared hospitality venue with views of the driving range and located near No. 16 tee. Tickets to the ULTRA Club are inclusive of beer and seltzer with food and other beverages for purchase. Open from Wednesday to Sunday, ULTRA Club is the perfect spot to feel a part of the TOUR Championship action.
Coca-Cola Café
New this year, the Coca-Cola Café is a retro-themed concession where fans can enjoy a menu crafted with items using Coca-Cola as an ingredient. In keeping with the theme, for the first time ever at the TOUR Championship, fans will also be able to cool down with a refreshing Coca-Cola Float, including Barqs Rootbeer Float and Fanta Orange Float – a recipe concocted by Proof of the Pudding. The 21-plus crowd has the option to add liquor to the Coca-Cola Floats.
Foodies and Fairways presented by Mastercard and Capital One Business
Foodies & Fairways presented by Mastercard and Capital One Business is program that enables local food businesses to showcase their signature dishes at golf tournaments across the country. This will be Mastercard’s third iteration of the program, impacting six businesses since its inception in 2022.
The 2024 contest winners are Guacamole by Freddie and T’s Coffee Brews. Both Atlanta-based small businesses will be showcasing their best menu items on course, serving fans in The Landing. Each will also receive $10,000 grant, access to Mastercard’s small business resources, and mentorship from Ginger Siegal, Mastercard’s North America Small Business Lead.
GSGA Putting Experience presented by PGA TOUR Superstore
From Wednesday through Sunday during tournament week the PGA TOUR Superstore GSGA Putting Experience will give fans a one-of-a-kin opportunity to hit some putts on one of the East Lake Golf Club’s replica putting greens. With a selection of putters available for use courtesy of PGA TOUR Superstore, spectators can make their way to The Landing to test their putting skills on TOUR Championship-speed greens and walk away with some fun prizes.
Bushmills Irish Whiskey Bar
Bushmills Irish Whiskey Bar returns to the TOUR Championship at a new location within The Landing. Featuring lounge seating and a relaxed atmosphere, Bushmills will have serve their signature cocktails available including, Joel Dahmen’s Juicy Lie, Irish Iced Coffee and Member’s Bounce. Be sure to stop by the venue between 2 and 4 p.m. Friday through Sunday to participate in Bushmills Irish Whiskey tastings.
Dobel Tequila Bar
The Landing is also the new home to the Dobel Tequila Bar which returns for another year at the TOUR Championship. The Dobel Tequila Bar features several delicious signature drinks including the Ace Paloma, Fairway Margarita, and the Early Birdie. While enjoying the venue, don’t forget to test out your swing on some interactive golf tech games.
Meiomi Wine Bar
As the official wine of the PGA TOUR, Meiomi Wines returns to the TOUR Championship at a new location near No. 3 green. The Meiomi Wine Bar features their signature wines while offering fans the opportunity to take a break from the action and sip on their favorite wine.
Comcast Business Overlook
Located near No. 3 green, the Comcast Business Overlook gives fans the opportunity to cool off, kick back and relax, and watch the top players in this open-to-the public venue. For lunch, stop by a local food favorite, Cousins Maine Lobster, and grab a bite to eat while taking in the action.
Back Nine Brews
The TOUR Championship is proud to announce the return of Back Nine Brews once again, a craft beer destination from Michelob ULTRA located near No. 18 tee. Several games and activities will be available for fans to enjoy at this outdoor get-together. For a food option, Chicken Salad Chick will be serving up their tasty offerings alongside Back Nine Brews. Take a seat under the shaded picnic tables and enjoy the top players tee off on this difficult par-5 finishing hole.
Coca-Cola Fan Lounge
Proud Partner Coca-Cola is bringing back its front-nine fan area open to all ticketholders dubbed the Coca-Cola Fan Lounge. Newly located on No. 5, the Coca-Cola Fan Lounge is a tented structure with several views toward a pivotal section of the front nine and equipped with several fan activations and games.
Fans will have popular returning favorite Hattie B’s Nashville Hot Chicken within this venue. The perfect fried chicken can be yours at the TOUR Championship – so stop by the Coca-Cola Fan Lounge to taste for yourself!
Returning Local Food Favorites: D Boca N Boca, Go Dog!
Just steps away from the Coca-Cola Fan Lounge, fans can indulge in returning local staples in D Boca N Boca and Go Dog!, both located near No. 6 tee.
Brining their lively taqueria and gastropub vibe back to East Lake Golf Club, D Boca N Boca will serve up their traditional Mexican fare. Did we mention Mexican meatballs?
There’s nothing like a twist on a classic and Go Dog! goes above and beyond with their creations! Serving up some signature offerings, don’t miss out on this favorite.
Generative AI Course Creator
The same AWS cloud technology that powers the PGA TOUR is now in the hands of golf fans at East Lake Golf Club. Guests of all ages are invited to visit Amazon Web Services (AWS) in the SO COOL Zone and unleash your creativity to design your dream golf course. Step into the AWS space, follow the prompts on the screen, and walk away with your one-of-a-kind custom golf course art. Fans will also have the opportunity to meet PGA TOUR player, Joel Dahmen, and snag an autograph on Thursday from 1:30-2 in this innovative space.
First Aid Stations supported by Piedmont Healthcare
With the support of Piedmont Healthcare, First Aid Stations will be located throughout the course. These tented, air-conditioned structures will provide top notch care for any fans onsite. If needed, fans can find First Aid Stations supported by Piedmont Healthcare on No. 6 tee and No. 16 fairway.
August 28-September 1, 2024
East Lake Golf Club